Cureskin
Cureskin is a tele-dermatology brand that wanted to rebrand in order to attract a bigger audience. By bringing a new approach to skincare that was long-term and holistic rather than transformative: we believe that better skin each day leads to great skin for life.
As a graphic designer on this project, I worked on packaging design, adaptations, visual language, communication and iconography.
Team
Art Direction
Design Direction
Graphic Designers
Brand Strategy
Pari Parohit
Bhoomika Tejnani
Maaham Rizvi, Manvi Shrimali
Matterfox Strategy
Primary Logo
Brand Identity
Stamp
At Cureskin solving skincare problems is aways a journey; to represent this journey from problem to solution, we derived a geometric representation that also conveyed their holistic approach. The journey of a semi-circle, to a circle, to an oval. This served as a symbol for the problem areas we offered remedies in as well as became an integral asset of the brand identity.
The monogram represents the three product categories, i.e. hair, face and body; and the concept was to fill the shape that was being addressed by the product.
Iconography
With an app and website as their primary touch points, we developed a range of icons that reflected the brand language. With repeated reinforcement, we wanted to create a visual association with colours and form.
These were designed keeping in mind usage in multiple or single colours, with great emphasis on legibility in smaller sizes and poorer resolutions.
We used brand assets to create a visual language that was directly reminiscent of the products and packaging - further reinforcing brand recall. In order to appear cohesive to the customer, it was imperative that the brand impression remained seamless and consistent across various mediums and platforms . Every element that was reinforced worked towards building a more memorable and trustworthy brand.
Website Look & Feel
